The A.E.C Formula | TCY Africa

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TCY University

Module 0: Introduction

Course Overview (2:30)
The A.E.C Formula (3:48)
What Are Facebook Ads? (3:45)
Why Should You Run Facebook Ads? (3:22)
How Does Facebook Make Money? (5:47)
Psychology of Facebook Ads (3:06)
The Process of Facebook Ads (1:42)
The Value Scale (2:33)

Module 1: The Magnet

What Is A Lead Magnet? (2:04)
Types of Lead Magnet (2:36)
Secrets of A Highly Converting Lead Magnet (1:36)

Module 2: The Funnel

Introduction to Funnels (2:14)
The Leaking Bucket Theory and The Funnel Analogy (3:48)
The 1000 Customer Test (4:38)
The Crazy Discount Funnel (2:25)
The Ebook Funnel (3:05)
The Mini-Importation Funnel (3:13)
The Prospecting Funnel (3:00)
The Beer Parlor Funnel (2:03)
The Facebook Group Funnel (3:33)
The Blogger Funnel (0:58)
The Birthday Funnel (2:06)
The Gym Funnel (1:18)
The Real Estate Funnel (1:18)
The Graphic Design Funnel (0:54)
The Doctor Funnel (1:01)
The Testimonial Funnel (1:51)
The Hair Salon Funnel (2:41)
The Crowd Funnel (1:45)
The Coaching Funnel (2:46)
The Ken Ndubisi Funnel (3:11)
Where To Build Your Funnel - Instabuilder vs Thrive Architect (7:45)
NEW! The Website Design Funnel (3:50)

Module 3: The Foundation

Ad Manager and Setting It Up (6:00)
How To Add Someone To Your Ad Account (2:45)
Business Manager and Setting It Up (10:37)
Facebook Business Page and Setting It Up (10:18)
What Is A Campaign? (6:31)
What Is An Adset? (18:05)
What Is An Ad? (8:39)

Module 4: The Campaign

Choosing The Right Campaign Objective (4:22)
Super Effective Campaign Combinations (5:47)

Module 5: The Adset

Using The Audience Insights Tool (7:10)
Custom Audiences and Setting It Up (19:53)
The Facebook Pixel and Setting It Up (6:28)
Scaling Campaigns At The Adset Level (9:52)
How To Target Your Dream Customer (19:06)
Flex Targeting (4:37)
Zero Interests Targeting (2:26)
Full Targeting Practical (55:38)
Behind The Scenes Look Of A $19,000 Campaign (14:40)

Module 6: The Ad

Ad Formats (6:42)
Competitor Ad Hacking (3:12)

Module 7: Client Side

Choosing The Right Type of Clients (9:17)
Methods to Get Clients (3:39)
Where To Find Clients (8:59)
How To Explain The Value Ladder To Your Client (5:32)
Choosing The Right Funnel For A Client (3:54)

Bonuses

Client Contract
Further Look At Lookalike Audiences & Audience Insights (11:01)
Facebook Ads Swipe File
Thrive Architect - Single License
BOOK: Basics of Profitable Copywriting
BOOK: Breakthrough Advertising

*NEW* Facebook & Instagram Ads Tutorial (Updated for 2020)

How To Create A Facebook Business Manager (2:15)
How To Create A Facebook Business Page (15:38)
How To Create A Facebook Ad Account (8:31)
How To Connect Your Accounts To Business Manager (5:58)
How To Add People To Your Business Manager (2:01)
How To Setup Payments For Facebook Ads (10:05)
How To Create And Setup The Facebook Pixel (5:02)
How To Create And Setup Custom Audiences (10:06)
A-Z Targeting Walkthrough for Facebook Ads (25:55)
How To Test Facebook Ads on a Budget (3:17)
New & Complete Targeting Video for Ads (15:55)
How To Find Hidden Interests for Facebook and instagram Ads (4:41)

Ads & Lead Gen Training (Updated 2022)

Lead Generation Checklist (30:56)

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The A.E.C Formula

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